Showing posts with label SEO Learning. Show all posts
Showing posts with label SEO Learning. Show all posts

Sunday, October 21, 2012

Search Engine Optimization - Search Engine Friendly Domain Name

By Endar WS

Having your own domain name is now become so important. It is not only representing professional and credibility of your company, but it is also make your url being indexed by search engine much easier.
There is another important role of domain name that being forgot by web masters.

Search engine friendly domain name is influencing in search engine placement. If you do want to get the top in search engine, then name your domain with this kind of domain name:

1) Use domain name that represents prior keyword of your site. This is very important step in optimizing your web site. At least, this step has 2 positive impacts on your site:

# Your domain name will be much easier to be being remembered by visitors, since your domain name represents prior keyword that they want to know.

3 Search Engine Optimization Tips For High Search Engine Rankings

By Seomul Evans

Contrary to what you may have heard and assumed, search engine optimization really isn’t that difficult. In fact, it’s really only about three things: keywords, content, and linking. If you can get a grasp on those three things then you’ve come fairly close to mastering search engine optimization. Of course you’re safest best is always to use a professional, but if you’re interested in doing it yourself then here’s what you need to know.

1. Keywords: The Google Keyword Tool is your best friend when it comes to choosing keywords. Simply type in the words or terms you think your target audience will use when searching for products and services similar to yours. Trying using entire phrases instead of single words. Let’s say your company sells unicycles. Instead of simply optimization for the word ‘unicycles,’ try optimization for ‘buy a unicycle.’ The more specific your phrase is, the less competition you will have in optimizing for it. Write down the top three words that you want to optimize for as those will heavily influence your content.

Search Engine Optimization – Helping Your Website Climb the Search Engine Results

By Helen Cox

Search engine optimization, known in short as SEO, is considered to be one of the most cost effective promotional tools in the marketing sector and when you think about the fact that 85% of your customers will have most likely found your site via a search engine or a directory then you will appreciate how important good SEO is to get your business ranked highly in the search engine results.

The term SEO refers to search engine optimization and search engine optimisers, who are a team of industry of consultants who carry out optimisation projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimisers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.

Search Engine Copywriting: A Comprehensive Guide For Beginners To Content Writing For Search Engine Optimization (Continued)

By Liam Anthony

About the resources

Knowing the right information will certainly give you the right results. Knowing what people want and what they are searching for will be one of the keys to make it big in this business. One of the things that can help you acquire this information is through case studies, surveys and polls that can be found all over the internet. Most of these studies provide general demographic information about internet users. If you’re lucky enough (since it is discouraged), you might even stumble with information regarding the searching habits of different demographics.

Once you have decided to use particular information from the internet, make sure that it is from a reliable author or source. Incorrect and inaccurate data proliferates all over the internet and it happens that you may be misled by others to use them, so, see to it that the articles or studies you are about to use are made and conducted by certified educational institutions or known private companies so you will not have any problems about their authenticity.

Learning SEO

By John Samuels

Search engine optimization is the latest industry to hit the news, and is a rapidly growing sector. In depth knowledge in this area opens the door to you either sourcing out your skills to business in order to help them increase their online presence, or using them to promote your own website. Thankfully this sometimes complicated process has become a lot easier to master due to a variety of SEO Courses and information becoming available to the general public.

One such way to gain this information is through various e-books which are available all over the internet if you have the time to look for them. A quick search for seo e-books on Google will bring a large number of results, and many are distributed free of cost. The best bet is to download every one you can find and have a read through them all. Once you gain a general understanding of SEO and its various methods you can then make a more qualified decision as to whether you need to make purchases of e-books for more information or if you think you have the handle of it already. This is most definitely the place to start though as it is a low cost way of getting a feel for the industry.

Learning To Invest In The Stock Market - The Learning Curves

By Brock Hamilton

Advancements in the numerous fields of business, particularly with small, medium and large scale enterprises have been on the steady rise since the last decade. People are investing their hard earned cash and money in different kinds of businesses with the hope of garnering profit. Investment may take on different forms with the most popular being “stock investment”. Today, more and more people are doing their best in trying to accumulate knowledge with regard to all of the trends, strategies and techniques associated with investing stocks in order to fully master this field of investment. As such, these individuals are learning to Invest in the Stock Market since it has been proven to be one of the most popular among numerous methods of earning huge amounts of money.

Building e-Commerce Websites to Sell: Design and Payment Gateways in an e-Commerce Website

Design and Payment Gateways in an e-Commerce Website

Many have a lack of understanding when it comes to setting up an e-Commerce website. For some, the hope and allure of setting up a successful e-Commerce site masks the tasks necessary to actually create the framework for the site to work and flourish. As part of the site overall, one has to consider their merchant account or payment gateways. There\'s also the design component that is vital to encouraging purchases. Consequently, while creating a site for you to sell your products online may seem like a great idea, and it is, it nonetheless requires foresight and a great deal of planning.

Let\'s get down to some of the technical details. If you are planning on selling products online, you need a way for users to actually make a purchase. This is ultimately called a payment gateway. These gateways can be something as simple as PayPal or something integrated with an actual bank account. Each payment gateway is similar but has different technical necessities in actually setting up the online shopping cart. Do beware, however, as any payment gateway will cost a monthly subscription, a percentage of the transaction, or a combination of the two.

One thing that is typically required, and universally recommended, is for your domain to have a Secure Socket Layer (SSL) or Transport Layer Security (TSL) certificate. These protocols encrypt certain data elements (such as a credit card number) for secure communication over the net. A security certificate is absolutely necessary if you use API development to actually host a shopping cart on your domain.
One of the most overlooked aspects of any e-Commerce website is its design. While there are a number of template-based programs to help establish an e-Commerce website, these templates often have little to no customization and you are at the mercy of the software developers. The first and most important aspect in designing a website to sell products online is its backend. One has to ensure that the backend is easy to navigate so that products and the inventory can be easily updated. Again, without such a feature you are entirely reliant upon the person(s) who created the software you are using.

Another design element one has to consider is the front-end. A user should be able to easily purchase a product without much searching. This means that products need to be categorized and should be presented in a clean manner. Users typically do not have much patience particularly when it comes to finding products online. You have to make the purchasing option easier than your competitors which means that each product needs to have specific details in addition to the option to purchase right there.

An e-Commerce website is a great compliment to any actual storefront and is absolutely necessary without one. However, it is a complicated affair and requires due diligence. When you get it right, though, you will see your investment payoff.


About the Author
At Mira Web Services, we envision ourselves as internet utility men, harnessing the strength of our collective experience to offer quality website design, affordable & personable website maintenance, intelligent & effective internet marketing, and quality-based content production.
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